domingo, 10 de febrero de 2013

Bocaccio


With this last bar, we finish with our little route of bars/headquarter of distinct groups that configured the intellectual life of different periods in Barcelona. More recently that the previous ones, we found a consolidated group with a name that identifies it: Gauche Divine. This one in particular, unlike modernists or political groups, revolved around one bar in particular. In 1960s and 70s, club Bocaccio was the meeting point of this people. A priori contradictory words as cosmopolitism, left wing (even communism) and bourgeoisie characterized Gauche Divine. For this reason, the journalist and writer Joan de Sagarra baptise them with the satiric name of Gauche Divine (left wing divine as Gauche Caviar group of France).

The diversity of disciplines and professions of Gauche Divine’s members gave a particular essence to this group.  Writers, philosophers, photographers, architects… Different branches with a common point: progressivism and luxury.

When we noticed the existence of Gauche Divine our first idea was that it would be interesting looking for some photographs that could illustrate the nightlife of them. Their artistic production was very linked to photography and cinema (with Escola de Barcelona) and, for this reason, it could be even more important. Many of these photographs, had an advertising objective, publicizing the brand of Bocaccio’s.




Elsa Pereti in Bocaccio's bathroom
 
Drivers Graham Hill and Jim Clarck, 1967

 Teresa Gimpera, the muse of Bocaccio's and its brand

 Montse Riba advertising Bocaccio's

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